The right fit matters. Here's who I'm built for.

You've closed your first 10–30 customers on founder-led sales. It works — but it doesn't scale. You don't have a repeatable GTM, no clear ICP definition, and marketing is whoever has time. You need someone to build the engine before growth stalls.

What I do

• Define and validate the ICP with data, not assumptions
• Build the full-funnel architecture around where your buyers actually are
• Set up the content and demand gen engine that runs without you
• Own marketing so you can focus on product and fundraising

You have the funding, the team is growing, but marketing is either missing or running on vibes. Your CAC is unclear, pipeline attribution is a mess, and you're six months away from a Series B conversation you're not ready for.

What I do

• Audit the full funnel and find the highest-leverage leak
• Build the reporting infrastructure your board actually wants to see
• Run the revenue marketing function — strategy + execution in one seat
• Hire and onboard your first full-time marketing hire when ready

Your product is live, signups are coming in, but activation is broken. Users hit the product, don't get to value fast enough, and churn before they convert. You've tried fixing it in the product — but the problem is upstream: positioning, onboarding, and the activation loop.

What I do

• Run a full PLG diagnostic — where users drop and why
• Map the activation gap and define the real time-to-value moment
• Redesign the onboarding flow with the product team
• Build the experiment backlog and run the first tests

Healthtech is hard to market. Multiple decision makers, compliance considerations, long procurement cycles. You've tried generic B2B playbooks — they don't work. You need someone who understands the vertical and has actually sold into it before.

What I do

• Map the full buying committee and build messaging for each stakeholder
• Build the clinical/operational proof point narrative that converts
• Design the ABM motion for high-value enterprise accounts
• Align sales and marketing around a shared pipeline model

You've built something people say they want. But conversions are low, messaging is all over the place, and you're not sure if you need to pivot the product or just clarify what you're selling. You need a sharp commercial mind — not a 6-month engagement — to tell you what's actually broken.

What I do

• Run a rapid ICP validation — talk to customers, find the real pattern
• Rewrite positioning from scratch around the real job-to-be-done
• Define the one channel worth betting on right now
• Align sales and marketing around a shared pipeline model

You've passed the early chaos stage. Marketing is running, there's a team, campaigns are live. But MoM growth has slowed and the team is optimising metrics that don't actually move revenue. The strategy needs a reset and nobody inside has the perspective to do it.

What I do

• Full revenue marketing audit — where growth is leaking
• Reorient the team around revenue metrics, not vanity metrics
• Act as a strategic advisor or step in as interim CGO
• Rebuild the channel mix based on what's actually working now