← All use casesHealthtech · B2B
Complex buying cycle. Long sales. Zero clarity on GTM.
Healthtech is hard to market. Multiple decision makers, compliance considerations, long procurement cycles. You've tried generic B2B playbooks — they don't work. You need someone who understands the vertical and has actually sold into it before.
You're probably here if…
- Your buying committee has clinical, operational, and procurement stakeholders who all need different messaging
- Generic B2B SaaS playbooks keep underperforming for your sales cycle
- Compliance and proof points matter more to your buyers than feature lists
- Sales cycles run in months, not weeks, and marketing isn't built for that reality
What I do
- Map the full buying committee and build messaging for each stakeholder
- Build the clinical/operational proof point narrative that converts
- Design the ABM motion for high-value enterprise accounts
- Align sales and marketing around a shared pipeline model
Recommended engagement
Fractional CGO (Chief Growth Officer)
CMO + Head of Growth in one seat. I embed in your company part-time, own the full revenue marketing function — strategy, execution, team, reporting — and move like an operator, not a consultant.
€5,000/moLearn more
Is this you?
30 minutes, no pitch — just a direct conversation.