Free Resources
Free GTM & growth tools.
No email gate, no signup. Practical calculators and generators for GTM strategy, positioning, and marketing planning — built from the same frameworks I use with clients.
GTM Readiness Score
Score your go-to-market maturity across ICP, positioning, channels, and reporting in 2 minutes.
Fractional CGO Cost Calculator
Compare the real annual cost of a full-time CMO, a marketing agency, and a fractional Chief Growth Officer.
ICP Scorecard Generator
Score prospects against 7 weighted criteria to find out who's actually your ideal customer.
Marketing Budget Calculator
Get a benchmark marketing budget and channel split based on your revenue and growth stage.
Content Audit Checklist
A 20-point interactive checklist across strategy, SEO, quality, distribution, and measurement.
SaaS Growth Rate Calculator
Calculate your MoM and annualized growth rate and see how it benchmarks against T2D3.
CAC Payback Calculator
Find out how many months it takes to recover your customer acquisition cost.
Positioning Statement Generator
Fill in five blanks and get a clear, testable positioning statement for your product.