Free Tool
Marketing Budget Calculator
How much should a B2B SaaS company actually spend on marketing? Enter your revenue and stage to get a benchmark budget range and a suggested channel split.
Your inputs
Recommended annual marketing budget
€240,000 – €400,000
12–20% of ARR at your stage
Suggested channel split (based on midpoint budget of €320,000)
These are directional benchmarks for B2B SaaS, not a precise formula — the right split depends on which channels are already proven for you.
Want this handled for you?
Fractional CGO (Chief Growth Officer)
CMO + Head of Growth in one seat. I embed in your company part-time, own the full revenue marketing function — strategy, execution, team, reporting — and move like an operator, not a consultant.
More free tools
GTM Readiness Score
Score your go-to-market maturity across ICP, positioning, channels, and reporting in 2 minutes.
Fractional CGO Cost Calculator
Compare the real annual cost of a full-time CMO, a marketing agency, and a fractional Chief Growth Officer.
ICP Scorecard Generator
Score prospects against 7 weighted criteria to find out who's actually your ideal customer.