Free Tool
GTM Readiness Score
Most GTM problems aren't a channel problem — they're a clarity problem. Answer 10 questions across ICP, positioning, channels, and reporting to see where your go-to-market system actually stands.
1. We have a written, validated ICP definition — not just a vague persona.
2. Our positioning clearly differentiates us from real alternatives, not just named competitors.
3. Our messaging hierarchy (value prop → pains → proof) is documented and used consistently.
4. We know which 1–2 channels actually drive pipeline, backed by data.
5. We run a content engine on a plan, not ad hoc posting when someone has time.
6. Our funnel stages and conversion rates are tracked and visible to the team.
7. We can explain our CAC and payback period with confidence.
8. Marketing and sales agree on what a qualified lead looks like.
9. Someone senior owns growth strategy, not just execution.
10. We run structured experiments and kill or scale them based on results.
Your score
0 of 10 answered
Answer all 10 questions to see your GTM readiness score and where to focus first.
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