FAQ
Common questions.
If something's missing, just ask on the call. I'll give you a straight answer.
Agencies execute tasks. I own the function.
I'm accountable to your revenue numbers, not deliverable counts.
I'll tell you when an agency is the right answer — and then I'll brief them, manage them, and hold them to results.
Agencies are a tool. I'm the person deciding which tools to use and why.
Post-seed to Series A is the sweet spot — you have a product, some early customers, but no senior marketing leadership yet.
That said, I've also helped pre-PMF founders get their GTM foundations right, and worked with Series B companies rebuilding after a strategic reset.
If you're unsure, book a call and I'll tell you honestly.
3 months minimum. Marketing takes time to compound and I won't pretend otherwise.
In month 1 we diagnose and build. Month 2 we launch and learn. Month 3 we double down on what's working.
Anything shorter than that and we're both wasting time.
Yes — that's actually the most common path. The GTM Sprint gives us both a chance to see how we work together, and it produces a playbook your team can execute.
If there's a fit, we move into the CGO retainer. If not, you still have a complete GTM plan. Either way you win.
For CGO retainers: one strategy sync per week, async check-ins between sessions, channel execution oversight, and a monthly leadership report.
I'm available on Slack/Teams during working hours. For sprints: intensive working sessions in weeks 1–3, then handover in week 4.
The exact cadence is agreed upfront based on your needs.
That depends on fit — which is exactly what the first call is for. I'll be direct about whether I think I can move the needle for your specific stage and problem, and just as direct if I don't think it's the right match.
Access to your current analytics, a look at your funnel, and 30 minutes of your time. From there I can tell you what's broken and what the fastest path to fixing it looks like.
Yes. I work with founders across regions — most of the work is async by design, with a weekly live sync scheduled around your timezone.
Early signal usually shows up within the first 4–6 weeks. Compounding results — the kind that show up in case studies — typically take 3 months minimum.
Sometimes. Bring your context to the call and I'll tell you honestly what's realistic — whether that's a lighter scope, a deferred structure, or simply pointing you to the right free resources.