Speaking & Workshops
Bring real GTM experience to your stage or team.
I speak and run workshops on go-to-market strategy, positioning, product-led growth, and LinkedIn social selling — drawn from 12+ years running growth for B2B SaaS, healthtech, and tech startups, not slides borrowed from someone else's deck.
Topics
What I speak and run workshops on.
Every topic below is grounded in work I've actually shipped — happy to tailor any of these to your audience, or build something new around a specific problem your team is facing.
LinkedIn Social Selling for Founders & Sales Teams
A practical system for turning LinkedIn into a pipeline channel — profile positioning, content that gets replies, and outbound that doesn't feel like outbound.
Building a GTM Strategy From Scratch
The full playbook: ICP, positioning, channel selection, and a 90-day plan a team can actually execute.
Read the guide →Positioning That Converts
Why most B2B SaaS positioning fails, and the step-by-step process to fix it against real alternatives, not just named competitors.
Read the guide →The ICP Framework
How to define an Ideal Customer Profile that actually holds up — and stop wasting spend on the wrong accounts.
Read the guide →Product-Led Growth for B2B SaaS
Where users really drop off, how to find the true time-to-value moment, and what to fix first.
Read the guide →Scaling From €1M to €10M ARR
What actually changes at each stage of growth — team, channels, and the operating rhythm that gets you there.
Read the guide →When (and How) to Hire a Fractional CGO
How to know if your company is ready for fractional growth leadership, and how to make the engagement actually work.
Read the guide →Growth Marketing Tactics That Actually Work
A field-tested rundown of the channels and tactics producing real pipeline for B2B SaaS right now — and which ones to skip.
Read the guide →Formats
Pick the format that fits your event.
Keynote Talk
A 20–45 minute stage talk on one topic, tailored to your audience and event theme.
Half-Day Workshop
Hands-on session where the team leaves with a working ICP, positioning draft, or GTM plan — not just slides.
Team Training
Ongoing or one-off training for marketing and sales teams on a specific skill, like LinkedIn social selling.
Panel / Fireside Chat
Conversational format for conferences and podcasts — GTM, fractional leadership, and B2B SaaS growth.
Have an event in mind?
Send the details — audience, format, and date — and I'll get back to you within a couple of days.