Free Tool
ICP Scorecard Generator
Stop deciding fit on gut feel. Score each prospect across 7 weighted criteria — pain, urgency, budget, fit, complexity, champion, and expansion potential — and build a ranked shortlist of who's actually worth chasing.
Pain intensity
How painful is the problem you solve for them, today?
Urgency
Is there a trigger event forcing a decision now?
Budget
Do they have real, allocated budget for this?
Technical fit
Does your product actually fit their environment?
Implementation complexity
How hard is it for them to adopt and go live?
Champion strength
How strong and senior is your internal champion?
Expansion potential
Could this account grow significantly over time?
ICP score
Score all 7 criteria to see the verdict.
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