Top 5 tools for your Social Media Strategy in 2020

With more than 4 billion users, it's almost impossible for any business to promote its product without a good digital footprint. Social networks are here to stay, and they're only getting more advanced in how they fill users' day-to-day lives. Here are five tools worth adding to your digital marketing strategy.

1. Planoly

Somehow you have an audition you can't miss, but you also need to publish those photos from last week's shoot? With Planoly you can schedule all of your posts in advance and preview your content grid before it goes live. It helps you grow your Instagram strategy and test different image styles, with apps for both Android and iOS.

Tip: Schedule 4–5 posts per week to grow your Instagram profile faster and build recognition.

2. Ingramer

Ingramer helps you grow your Instagram account with genuine followers, offering tools to build engagement and retain follower interest in your content.

Tip: Try it with a secondary account first.

3. Uplead

Gain more Instagram followers with a dedicated account manager to help you grow steadily. Easy setup for your own or a client's Instagram account, without tripping the platform's algorithm.

Tip: If you don't want to risk your main account, create a new one with a different email and test the tools there first — you'll understand how it performs over the long term.

4. Canva

Canva is one of the top tools for marketers, letting you design everything from Instagram stories to complete marketing presentations. It helps you easily improve brand consistency and awareness across every asset you produce.

Tip: Try out different templates to find the ones that best represent your brand and your client's work.

5. Swonkie

Swonkie is one of the best tools for managing client work — with community engagement features, post scheduling, and brand awareness tracking all in one dashboard.

Tip: Use the dashboard to engage with your main audience and boost subscriptions for better reporting.

Conclusion

Use these tools wisely, and you'll have the marketing cycle optimization you need to manage growth. It's never about how much you post, but how smart your content strategy is for the audience and goals you want to achieve.