DATA-DRIVEN PORTFOLIO AND RESULTS
About me
As a highly motivated and skilled t-shaped marketeer with over 10 years of experience in executing growth & marketing strategies, and also leading different projects for business growth on multinational corporations, I believe that data-driven results and my advanced knowledge in the field could really make your company grow and lead the market.
I’m a person with a fast-paced mentality and am eager to learn while improving every day. I also speak and have the know-how of international relations in Portuguese, Spanish, French, English, and learning Dutch.
On a more personal level, I enjoy a good time with friends and colleagues, talking about cinema, music, trends, and gaming. I also have my personal project where I share a weekly newsletter with +500 marketing professionals and I’m focusing on developing a learning hub with various assets. Contributing to the community and the younger generation is “one of my KPI’s” to a joyful career.
To remind this portfolio is a short and quick brief of certain activities and accomplishments in the past 10 years. Any questions regarding the results please send me an email or let’s book a meeting.
Helped the World’s First Solar Car to get more than 6.000 registrants and over 600 qualified leads in less than 6 months
Helped the company to find the best product placement for the 2nd model car with around 50.000 intent orders in less than 3 weeks, and use it for supporting investment opportunities.
Source: Google search Console
Responsibilities: Campaign Manager, Growth Hacking, Lead Generation, PPC, SEO, Website Design, UX, Project Lead, Data & Reporting, Stakeholder Communications, ABM.
This Fortune 500 got the best 2 years of sales history!
Duplicated the lead generation efforts for a completely new project for a Fortune 500 Brand resulting in the increase of high-qualified leads and brand position.
Main channel of distribution with a massive growth of Impressions and Visits to the website, and an increase from 300 to +10k followers. in less than 12 months.
Responsibilities: Campaign Manager, Growth Hacking, Lead Generation, PPC, SEO, Website Design, UX, Project Lead, Data & Reporting, Stakeholder Communications, ABM.
Leader in Self-Service: 4x leads, 2x traffic metrics & lead gen advocate for the entire corporation in 6 months!
Improvement on the entire customer journey & SEO architecture helped the company website rank for highly-targeted keywords and outrun its competitors.
Responsibilities: Campaign Manager, Growth Hacking, Lead Generation, PPC, SEO, Website Design, UX, Project Lead, Data & Reporting, Stakeholder Communications, ABM.
More talent = more closed deals for Germany, Nordics, Cyprus and Brazil.
Cyprus website after online restructure by setting up a proper CRO webpage and SEO architecture.
Germany website after online restructure by setting up a proper CRO webpage and SEO architecture.
Responsibilities: Website Redesign & UX, SEO Architecture, PPC Consultant, Lead Generation Mapping, Email Marketing, Stakeholder Communications.
Co-living place gets filed for the next 3 years with 3 months of work.
Got the great opportunity to lead a team of designers and marketers to activate the brand OurDomain and fill their space in less than 3 months through a good setup marketing plan for 6 months. Reached the goal in less than 3 months.
Responsibilities: Marketing Lead, UX & Design Mapping, PPC, Email Marketing, Automation Flows, Content Marketing, Planning & Reporting.
From 100k to 400k ARR and +30k followers in 12 Months.
This project was one of the most interesting ones regarding performance and management in Portugal. By leading 2 agencies of PR and Web Development and supporting the eCommerce department with Google Ads and Social Ads, we achieved growth from 100k to 400k of website direct sales in less than 12 months and a highly engaged online community. This helped the brand grow from 18 to 30 locations and become a leader in the Iberian market of hospitality.
Responsibilities: Agency management, UX & Design Mapping, PPC, Email Marketing, Automation Flows, Content Marketing, Planning & Reporting, PR Management, B2B Marketing, Affiliate.
From 2 to 20 retained clients and from 3 to 10 team growth in less than 6 months.
One of my first projects was focused on growing a full-service digital agency in a fast-paced framework. I was responsible for the sales and marketing departments while mentoring and training a team of interns in becoming PPC / SEO specialists.
Responsibilities: Marketing Lead, Business Development, Sales Pitch and Retention, Content, PPC, and SEO Strategy, Team Building, and Mentoring. Brand strategy and position.
Helped this volunteer project grow from 0 to 20 active volunteers and to feed +100 families in need.
Every year I got the opportunity to support a nonprofitable project and help them set up their online presence, this could go from website redesign to growth advisor.
For QuererHarmonia (translation to Want Peace) the goal was to get funding from the government and have the possibility to expand their resources in building 2 locations and a variety of University programs.
After 3 years, they finally got the opportunity to be considered a top player in fighting extreme poverty in Lisbon, Portugal, and with university partnerships.
TOOLS & SKILLSET
PPC: Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, Youtube Ads, Remarketing, Twitter Ads, Bing Ads, Google Data Studio, Google Tag Manager, Google Analytics.
CRM: Salesforce, Hubspot, Pipedrive, Zoho.
SEO: SEMRush, Ahrefs, MOZ, Mangool Tools, Google Search Console, Link Building.
Email: Pardot (Salesforce), Hubspot, Mailchimp, ActiveCampaign, Lemlist.
Website & UX: WordPress, Webflow, Elementor, Elegant Themes, Figma, Adobe Programs, CSS, Html, Woocommerce, Unbounce.
Growth Hacking: Mixpanel, Manychat, Miro, Zapier, Hotjar, Amplitude, Social Proofs and Affiliate Platforms, Automate.io, Google Optimize,
Social Media: Hootsuite, Buzzsumo, Wistia, Buffer, Canva.
Project Management: Trello, Wrike, Asana, Monday, Slack, Jira.
ABM: Linkedin Sales Navigator, Hunter, Calendly.
LET’S WORK TOGETHER?
SEND A EMAIL TO ALEXCONTADOR7@GMAIL.COM
